UK campaign urges middle-aged drinkers to have more alcohol free days

A campaign in Britain is encouraging middle-aged drinkers to increase the number of days each week on which they abstain from alcohol.

UK media outlets reported that the campaign, Drink Free Days, is a collaborative effort between Public Health England (PHE) and the charity Drinkaware. Its approach is intended to simplify the message and offer an achievable method of tackling alcohol over-consumption, particularly within the 45-65 age range.

The campaign will utilise an App, which will enable participants to keep track of the days on which they drink alcohol and compare their habits with others.

BBC and The Guardian quoted a Yougov poll, which found that one in five adults in the UK consume alcohol at a rate higher than the low risk guideline of 14 units per week. That equates to at least seven glasses of wine or six pints of average strength beer, the BBC noted.

The Guardian quoted “a recent study”, which found that among 40-year-old drinkers consuming alcohol above the recommended weekly intake, women could expect to see their life expectancy shortened by 1.3 years and men by 1.6 years.

The articles gave voice to medical professionals, all of whom were in accord in outlining the risks of imbibing more than the official recommended amount: greater threat of high blood pressure, lack of sleep, obesity, liver disease, stroke, heart disease and cancer.